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#1 Growing A Business Is Not Easy
There is no secret formula. Growing a business is hard fucking work. If you want success. You gotta do this: - Put in the hours it takes...

Maddison D. Cephas
Jul 181 min read
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FREE Is Not How To Grow Your Business
Constantly searching for free marketing strategies is not how your micro business is going to grow. Some of ya'll know what I mean....

Maddison D. Cephas
Jun 83 min read
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Marketing Strategies That Work For Growing A Business
Why should you hire a marketing agency? Marketing agencies create strategies that bring you potential customers who are ready to purchase...

Maddison D. Cephas
Apr 53 min read
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How EastLake Marketing Group Began
How It All Began. I started EastLake Marketing Group after being fired from a 20+ year corporate job. I was forty-something when this...

Maddison D. Cephas
Mar 282 min read
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How To Gain Attention Via Social
How to gain attention via Social Media marketing? Â Stories. Â Yes, stories is how potential customers will notice your business among...

Maddison D. Cephas
Mar 81 min read
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Are You Marketing Your Business
Marketing a business is not just about hustling 24 hours a day. It's about creating sustainable and profitable strategies that will grow...

Maddison D. Cephas
Feb 41 min read
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Do You Know Where You're Going
Do you know where you business is going? Getting potential customers to buy the products and services you sell takes real marketing...

Maddison D. Cephas
Jan 251 min read
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The Benefits, Not The Features
When marketing your product or service you always want to play up the benefits. Consumers are a fickle breed when their money is...

Maddison D. Cephas
Jan 122 min read
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Get Rich Quick Marketing Courses
Have you ever signed up for one of those marketing courses that promises millionaire status in 30 days with 3 easy steps? Â How did it...

Maddison D. Cephas
Jan 13 min read
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One Size Does Not Fit All In Business
The above headline my be true for clothing designers, but it does not apply to marketing a product or service. Marketing requires a...

Maddison D. Cephas
Dec 28, 20242 min read
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Do You Have A Business Or A Hobby
Everybody markets! You market, I market, they market. If you own a business, you need to market or you’ll be out of business. And this...

Maddison D. Cephas
Dec 22, 20242 min read
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Social Media Follower Count Means Nothing When Selling Your Stuff
Follower count means nothing in the grand scheme of all things sales. Potential customers could care less about how many followers or...

Maddison D. Cephas
Dec 13, 20241 min read
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Marketing Is A Process
Contacting a marketing agency expecting immediate growth in your business is not how marketing works. Marketing is a prcess and when done...

Maddison D. Cephas
Dec 6, 20241 min read
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Instagram Is Not Your Website
While attending a recent networking event, I noticed something rather peculiar. Quite a few attendees would state that they have a...

Maddison D. Cephas
Nov 28, 20242 min read
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How Loyal Are Your Customers
When my dad was among the living, he purchased a car every two years. His vehicle of choice was an Oldsmobile 98. Tide is the only brand...

Maddison D. Cephas
Nov 25, 20241 min read
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Marketing vs. Advertising
What is the difference between marketing and advertising? I get asked this question all the time by clients and potential clients. I...

Maddison D. Cephas
Nov 22, 20242 min read
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Who, What, When, Where, Why
Who is your target market? What want or need does your product or service provide? When will your product or service be shipped or...

Maddison D. Cephas
Nov 17, 20241 min read
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Your Business Needs Marketing
Successful marketing requires a business to have a well thought out strategy in place, and this strategy should be implemented for a...

Maddison D. Cephas
Nov 14, 20241 min read
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Why Most Startup Businesses Fail At Gaining Customers
One of the main reasons why startup micro businesses fail at gaining new customers and more revenue is, they don't understand what...

Maddison D. Cephas
Nov 10, 20242 min read
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Google Your Business Name
Google your business name. Whenever a potential customer types your business name in Googles's search engine, you should have a clear...

Maddison D. Cephas
Nov 5, 20241 min read
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