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Why Most Startup Businesses Fail At Gaining Customers

  • Writer: Maddison D. Cephas
    Maddison D. Cephas
  • Nov 10, 2024
  • 2 min read

Updated: Nov 25, 2024


One of the main reasons why startup micro businesses fail at gaining new customers and more revenue is, they don't understand what marketing is all about.


The majority of startups believe marketing is about convincing people to purchase their product or service as quickly as possible.


Marketing a product or service is a strategic plan of action that must be done on a consistent basis in order to see results You need to be patient when you engage in marketing because successful marketing is not accomplished overnight.


You have got to show up 24/7/365 to get your target market of dream customers to:

  • trust you as an expert

  • notice who you are

  • want your product or service

  • believe what you say


Hiring a marketing agency expecting immediate growth in your startup micro business is not how marketing works. We are not miracle workers. We can not create a steady stream of new customers that beat a path to your business ovenight.


I'm going to be brutally honest with you. Marketing is a long-term process. However, when done by a marketing agency will produce results, as in your business gaining new customers regulary.


This is why startup micro businesses need to get out of the habit of thinking that they can't afford to hire a marketing agency. And stop thinking you can market your own business.


Unless you are a marketing professional with more than five years of knowledge. You are seriously not capable of successfully marketing a startup business just because you completed an online course.


Most professionally run marketing agencies offer marketing packages and payment plans. Get on a discovery call and find out which agency is a good fit for your marketing budget. This is the best method for growing your startup micro business.


Maddison D. Cephas

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