Who, What, When, Where, Why

1. Who is your target market?

2. What want or need does your product or service provide?

3. When will your product or service be shipped or completed?

4. Where can your product or service be purchased?

5. Why should anybody purchase your product or service?

These five W's are essential when marketing your business. Potential customers need to know this information to determine if they want to make a purchase. Always include the W's when marketing your product or service.

And remember this. You get what you put in. If you're not putting in time, money, and effort to grow your business. You will not see the results you want. Period!

Maddison D. Cephas

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