Marketing Strategies That Work For Growing A Business

• Why should you hire a marketing agency? Marketing agencies create strategies that bring you potential customers who are ready to purchase your product or service. Most importantly, marketing a product or service is a strategic plan of action that must be done on a consistent basis in order to see results.

• Contacting a marketing agency expecting immediate growth in your business, is not how marketing works. Marketing is a process, and when done on a consistent basis will produce results.

• Don't get caught up in followers. Social media is not a numbers game. It is the use of platforms to engage with current and potential customers and to sell them a product or service. Just having followers means nothing in the grand scheme of all things sales.

• Marketing your product or service to current customer's is how you gain repeat sales and referrals. A customer that purchased from you before is more likely to purchase from you again.

• Marketing is not an expense. It's an investment. You need a team of folks to do your marketing, so you can free up your time to work on growing your business.If your business is service based, you need to charge profitable, sustainable pricing in order to grow your business. Do not be afraid to charge what your services are truly worth. If you feel that your service is worth $1,500 a month, based on your years of experience and the results you provide, then charge that price. Never allow a potential customer to nickle and dime your pricing. If they can't afford your prices, they are not your target market. Let them find someone whom they can afford.

• How to avoid burnout in your business. Stop trying to learn how to do everything. Focus on what you do best. Hire folks that are experts in their field, have a proven track record of results and previous client references. Listen, you can't Freebie, YouTube or Google your way to business growth. You need to hire a marketing agency to help you get more customers. Marketing is about being consistent and visible. Most importantly, it's also about getting in the space of your target audience and showing them why they need what you're selling.

• The first thing you need to know when creating a social media marketing campaign. Who is your target audience? You need to know exactly who the folks are that want to purchase your product or service. And most importantly, what content strategy is going to get their attention. You'll waste a lot of money and time if you blindly attempt to sell your product or service to an unknown audience. That is why it is best to outsource your social media marketing.

• If you have to convince someone to purchase your product or service, they are not your ideal customer. Ideal customers don't need to be sold. They have already decided to do business with you before contacting you. Most importantly, they will not nickle and dime your price. Ideal customers pay the asking price in full.

• Marketing is an essential part of growing your business:

  If you want folks to sign up for your online course. You gotta market to them.

  If you want attendees to be at your pop-up event. You gotta market to them.

  If you want new customers. You gotta market to them.

  If you want to coach business owners. You gotta market to them.

  If you want folks to opt into your email list. You gotta market to them.

  If you want folks to attend the weekend community event you're selling at. You gotta market to them.

  If you want prospective customers to visit your website. You gotta market to them.

  If you want hungry folks to visit your food truck. You gotta market to them.

  
  

  And your marketing should be created with the intent of connecting trageted potential customers to whatever you're attempting to sell to them. One thing is certain. You may not need much money to start a business, but you are going to have to invest some marketing dollars to get customers.

• I don't know when or why this trend started via social media, but showing off is not marketing. Your customers don't give a crap how much money you make or what you purchase with your money. Potential customers do not care about your photos of all the expensive things you've purchased. Marketing is about providing value and sharing with potential customers how you can solve their problems.

• Here's six reasons why a business' social media marketing my not be working::

  Not posting inconsistently.

  Not having a target audience.

Not sharing expert knowledge.

Making random posts that are unrelated to the business.

Nobody knows anything about the business.

Not having a call to action in the posts.

Asl Maddison A Marketing Question.